News and Events

Asda ICT reinvents Capacitive Sensing as POG to enhance Asda display solution
      New Taipei City, Taiwan, March. 12nd, 2012 – Asda ICT unveils it’s new solution to extend her display technology to build its CEM service capability of solution building block to enhance and sustain the customer various needs, and mostly important is to increase customer value.

      Our mission is to provide a customized POG (Pad On Glasses) module which meet from transportation, enterprise building and government public applications, to shop store and elevator environments based on Asda ICT’s portfolio display solution. We provide the flexibility to swiftly evolve our products in line with technological advancements in terms of Customized display technology, Serviceability, and Reliability, said Mr. Hwang, COO of Asda ICT.

      Asda ICT’s POG touch-sensing solution has not only replaced mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, industrial, medical, automotive applications, and virtually any system that has a mechanical button or switch, making Asda ICT the industry POG touch-sensing leader. The POG portfolio, the industry's display broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. POG with proximity sensing, with its industry-leading detection range up to 25 cm, which provides user a friendly and fashion using experience. Think Display is more than a Display as it was.

      Take a example, we can combine POG technology with Asda Dimensioned Signage Resizing Display product as a Digital Signage with Glasses Pad, which could be a Luxury elevator panel (including Resizing LCD panel+POG), or a ticket machine for Japan restaurant, etc., we believe there are many applications waiting to be developed for POG usage.

Innovative ODM Service Model (Customer Engagement Model)
      Asda ICT help our customers reduce their time-to-market and gain a competitive advantage with experienced SOP to achieve better QCDS for customers. The business and working model for the ODM at Asda called Customer Engagement Models (CEM), CEM workflow is designed to be seamless integrated from customer’s requirements to mass production until whole product life cycle.


  About Asda  
      Asda is a technology leader in embedded computing technology. With more than 25% of its employees in R&D, Asda creates many of the experienced SOP to follow the standard that drive and integrate the world’s embedded display solution and platforms. Asda ICT’s product longevity, engineering, support, and value-added services helps to create a sustainable and viable industrial control solution for ODMs and system integrators.

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